Social Media Marketing Talk Show
LinkedIn Updates: Ad Measurement, Newsletters, Premium Features and More
Jan 22, 2024
On this episode, social media marketing expert, Judi Fox, joins the show to discuss the latest LinkedIn updates including sponsored articles' power to convert readers into subscribers, the new short-form video feature 'The Daily', updates to profiles and skills such as adding up to 100 skills and pinning top three skills, and LinkedIn Premium updates and the removal of linking Twitter accounts to profiles.
26:19
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Quick takeaways
- LinkedIn introduces new measurement updates for ads, including CRM data and strategic content tips.
- Users can now sponsor articles on LinkedIn, providing a powerful way to feature resources and persuade readers.
Deep dives
LinkedIn Updates Measurement Pillars for Ads
LinkedIn has introduced new measurement updates for ads, focusing on five pillars: signals, reporting and ROI, insights, experimentation, and verification. The updates include a mix of CRM data, conversion data, reporting and ROI analysis, strategic tips with content and audience insights, experimentation options, and partnering with industry experts to ensure content is shown in the correct environments.
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