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2min chapter
LinkedIn Updates: Ad Measurement, Newsletters, Premium Features and More
Social Media Marketing Talk Show
The Power of Sponsored Articles and Converting Readers into Subscribers
This chapter explores how sponsored articles on LinkedIn are more powerful than sponsored posts due to their ability to contain more resources and external links. It highlights how articles can deeply embed knowledge and beliefs, convert readers into subscribers of newsletters, and discusses future plans to expand eligibility for sponsorship.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode