Business Wars Pizza Hut vs Domino's | The Pizza Confession | 6
Sep 28, 2020
In 2009, Domino's faced a major crisis due to a viral video exposing unsanitary practices. The company boldly launched a 'Pizza Turnaround' campaign, revamping its recipe to regain customer trust. Meanwhile, Pizza Hut struggled with declining sales and old-fashioned branding, attempting to revitalize its image while battling fierce competition. The podcast highlights the intense rivalry between these two pizza giants, especially as technology reshaped customer service and delivery in the ever-evolving food landscape.
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Domino's Snot Scandal
- In 2009, a viral video showed Domino's employees tampering with food.
- This PR crisis forced Domino's to accelerate its social media presence.
Brand Bias
- Domino's conducted taste tests revealing pre-existing bias affected perception.
- People rated Domino's pizza lower when they knew the brand.
Embrace the Negative
- Address negative perceptions head-on.
- Take bold, decisive action, even if it's risky.