Pizza Hut vs Domino's | The Pizza Confession | 6
Business Wars
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The Crisis and Bold Turnaround Strategy of Domino's Pizza
This chapter explores the crisis Domino's Pizza faced after a viral video revealed employee misconduct, resulting in a decline in customer trust. It follows the company's internal struggle and the subsequent launch of the 'Pizza Turnaround' campaign, which focused on reforming their pizza recipe and ultimately restored consumer confidence and boosted sales.
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