Under the Influence with Terry O'Reilly cover image

Under the Influence with Terry O'Reilly

Terry talks with a Cannabis Producer

Feb 5, 2024
Terry talks with Wallace McDo, a cannabis producer. They discuss how a cannabis producer becomes licensed, how a craft cannabis company competes with big companies, and how a small cannabis company markets its products in a highly regulated category. The interview also explores the involvement of Wallace's family in the business, the significance of the name 'Primo,' and promoting dignified consumption in the cannabis industry.
23:44

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Podcast summary created with Snipd AI

Quick takeaways

  • Wallace McDonald Rogers believes in promoting local economy and encourages people to support local growers like him.
  • Being a trailblazer in the cannabis industry means forging a path where there was none before and inspiring others to achieve their goals with drive and determination.

Deep dives

Wallace McDonald Rogers: A Trailblazer in the Cannabis Industry

Wallace McDonald Rogers, a cannabis producer and the founder of Primo Craft Cannabis, is a trailblazer in the emerging legal cannabis industry. Growing up in a family that embraced cannabis, Wallace was inspired to start his own family business. With his mother's support and involvement, he named the company Primo after her maiden name. The Primo Cannabis workforce is largely comprised of the women in Wallace's family. Their craft cannabis is grown using sustainable practices, such as hand watering and geothermal systems. Wallace strongly believes in promoting local economy and encourages people to support local growers like him. He takes great pride in producing a high-quality product that is safe for consumption and stands behind his brand. Wallace's passion and personal connection with customers have become powerful marketing tools to promote Primo Cannabis. In addition to his own brand, Wallace has collaborated with another producer, Trees, for a unique craft collaboration that celebrates the culture and supports fair trade practices.

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