Terry talks with a Cannabis Producer

Wallace McDonald Rogers: A Trailblazer in the Cannabis Industry

Wallace McDonald Rogers, a cannabis producer and the founder of Primo Craft Cannabis, is a trailblazer in the emerging legal cannabis industry. Growing up in a family that embraced cannabis, Wallace was inspired to start his own family business. With his mother's support and involvement, he named the company Primo after her maiden name. The Primo Cannabis workforce is largely comprised of the women in Wallace's family. Their craft cannabis is grown using sustainable practices, such as hand watering and geothermal systems. Wallace strongly believes in promoting local economy and encourages people to support local growers like him. He takes great pride in producing a high-quality product that is safe for consumption and stands behind his brand. Wallace's passion and personal connection with customers have become powerful marketing tools to promote Primo Cannabis. In addition to his own brand, Wallace has collaborated with another producer, Trees, for a unique craft collaboration that celebrates the culture and supports fair trade practices.