Introduction

Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.

As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.

I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with the big companies, and how a small cannabis company markets its products in such a highly regulated category.

In this bonus episode, I talk to Wallace McDonald-Rogers. He is the founder of Primeau Craft Cannabis. 

I think you’ll find his answers very interesting - and some of them are surprising.

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