Search with Candour - SEO podcast Redefining SEO: The Future of Search and Discoverability with Ramon Eijkemans
9 snips
Jul 7, 2025 Ramon Eijkemans, owner of Eikhart and an SEO expert with over 20 years of experience, shares his profound insights on the future of search. He discusses the importance of calculating the true value of SEO traffic, emphasizing opportunity costs and market share. The impact of AI on search behavior and client engagement is examined, alongside the potential need for rebranding within the industry. His unique blend of sci-fi passion and SEO expertise adds a fun twist, including a humorous Blade Runner reference!
AI Snips
Chapters
Transcript
Episode notes
Calculating SEO Value Metrics
- SEO value can be seen as revenue generated or costs saved by organic traffic using CPC as a proxy.
- Market share, derived from SEO opportunity cost, is a powerful complementary metric to benchmark against competitors.
Valuing Visibility Beyond Clicks
- The value of visibility in search includes impressions, not just clicks, using CPC prices as a guide.
- Measuring impression value remains unsolved but is essential as AI-driven search interfaces grow.
The Changing Value of Position One
- AI overviews and rich search features reduce clicks on organic position one results.
- The traditional value of ranking #1 is shifting, requiring new SEO strategy perspectives.