Navigating the SEO Landscape: Adapting to Change

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. 

They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.

Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!

Don't forget to like, subscribe, and engage with the podcast!

Follow Ramon

• Website: https://eikhart.com/
• LinkedIn: https://www.linkedin.com/in/ramoneijkemans/ 
• Bluesky: https://bsky.app/profile/eikhart.com 

Ramon’s Recommendations

• Mistral: https://mistral.ai/
• Self help Singh: https://www.youtube.com/@selfhelpsingh 

Links

• Jack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-ward
• Spotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=3e16881117234da5 
• Apple Podcasts: https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812 

00:00 Introduction

04:57 Ramon Eijkemanns' Background

07:03 SEO Opportunity Cost

09:02 Market Share and SEO

11:05 Challenges in Calculating SEO Value

17:33 The Future of SEO and AI

39:18 Technical SEO Campaign Success

40:19 Rebranding SEO

41:35 The Evolution of SEO Practices

44:01 The Importance of Results Over Methods

44:45 Rebranding the SEO Profession

47:58 SEO Job Titles and Industry Perceptions

51:40 Client Expectations and Industry Trends

56:45 Blade Runner and the Journey into SEO

01:03:53 Ramon’s Recommendations

01:10:49 Upcoming Guests and Final Thoughts