The Google Ads Podcast cover image

The Google Ads Podcast

Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

Jun 1, 2024
Eshan Desai, a dedicated client manager, shares best practices for setting up Google Ads conversion actions. He emphasizes accurate tracking, discusses primary and secondary actions, and explains enhanced conversions. Learn about recommended tracking methods for eCommerce and lead generation accounts to optimize campaign performance.
09:36
Creator website

Episode guests

Eshan Desai

Podcast summary created with Snipd AI

Quick takeaways

  • Focus on tracking purchases as the primary goal in e-commerce conversion actions.
  • Utilize multiple conversion actions for lead generation to safeguard against data tracking failures.

Deep dives

Setting Up Conversion Actions for E-Commerce and Lead Generation Accounts

In setting up conversion actions for e-commerce accounts, it is crucial to focus on tracking purchases as the primary goal. Avoid creating multiple primary conversion actions, and instead, designate the purchase event as the main optimization goal. By providing accurate data to Google's algorithm, you enable better management of your account and audience targeting. Enhanced conversions supplement conversion actions by sending first-party data to Google Ads, allowing for more precise audience targeting based on detailed product information.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner