The Google Ads Podcast

Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

Jun 1, 2024

Eshan Desai, a dedicated client manager, shares best practices for setting up Google Ads conversion actions. He emphasizes accurate tracking, discusses primary and secondary actions, and explains enhanced conversions. Learn about recommended tracking methods for eCommerce and lead generation accounts to optimize campaign performance.

09:36

Creator website

Episode guests

Eshan Desai

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on tracking purchases as the primary goal in e-commerce conversion actions.

Utilize multiple conversion actions for lead generation to safeguard against data tracking failures.

Deep dives

Setting Up Conversion Actions for E-Commerce and Lead Generation Accounts

In setting up conversion actions for e-commerce accounts, it is crucial to focus on tracking purchases as the primary goal. Avoid creating multiple primary conversion actions, and instead, designate the purchase event as the main optimization goal. By providing accurate data to Google's algorithm, you enable better management of your account and audience targeting. Enhanced conversions supplement conversion actions by sending first-party data to Google Ads, allowing for more precise audience targeting based on detailed product information.

Introduction

3min

Optimizing Conversion Actions and Enhanced Conversions in Google Ads

3min

Optimizing Conversion Actions for E-commerce and Lead Generation Clients

2min

Optimizing Conversion Actions for Better Data Insights

2min

Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance.

Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

1:00 The importance of conversion tracking

3:52 Primary and secondary conversion actions

4:53 Enhanced conversions

7:22 Best conversion tracking methods

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