Optimizing Conversion Actions and Enhanced Conversions in Google Ads

Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance.

Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

1:00 The importance of conversion tracking

3:52 Primary and secondary conversion actions

4:53 Enhanced conversions

7:22 Best conversion tracking methods

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