The StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast
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Sep 22, 2025 The podcast kicks off with a focus on the importance of clear messaging for business growth. Don Miller reveals how story-driven communication engages customers effectively. He discusses common messaging pitfalls, urging businesses to own specific customer problems. Listeners learn to position themselves as empathetic guides by providing straightforward plans and calls to action. A fun one-liner exercise is introduced to help craft compelling messages. Get ready to refine your brand's voice and drive sales with impactful storytelling!
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Never Confuse Your Audience
- Avoid confusing customers because confusion kills sales.
- Use language so clear that people understand without burning mental calories.
Be Specific About What Customers Want
- Define exactly what your customer wants; avoid vague promises.
- Replace abstract phrasing with concrete, crystal-clear descriptions.
Own One Clear Brand Promise
- Focus your brand on one core promise and repeat it relentlessly.
- Create short soundbites and say them so often people memorize them.
