The StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast
118 snips
Sep 22, 2025 The podcast kicks off with a focus on the importance of clear messaging for business growth. Don Miller reveals how story-driven communication engages customers effectively. He discusses common messaging pitfalls, urging businesses to own specific customer problems. Listeners learn to position themselves as empathetic guides by providing straightforward plans and calls to action. A fun one-liner exercise is introduced to help craft compelling messages. Get ready to refine your brand's voice and drive sales with impactful storytelling!
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Words Drive Buying Decisions
- Words, not visuals, drive purchases because the brain links language to survival value.
- Clear, short soundbites convert more effectively than logos or color schemes.
How The Brain Chooses What To Attend To
- The brain's twin goals are to survive/thrive and to conserve calories.
- Marketing must signal survival value quickly so customers don't waste mental energy.
Never Confuse Your Audience
- Avoid confusing customers because confusion kills sales.
- Use language so clear that people understand without burning mental calories.
