Seth Godin LIVE Marketing & Business Session Part 2 | Podcast series / Marketing
Mar 4, 2019
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Bestselling author Seth Godin discusses work that matters, making positive change, customer service, updating books, status battles, working for free, finding roots, and a journey of persistence and joyful reunion in this live podcast recording.
Passion and meaning are essential in work that matters.
Embrace fear and failure for personal and professional growth.
Building a personal brand and offering unique value attracts better clients.
Deep dives
The Power of Doing Work That Matters
Work that matters is something we would miss if you didn't do it. Work that matters leaves a trail behind that we're proud of. Soft skills are skills that are as important as technical skills. Passion comes from choosing to find meaning and purpose in the work we do.
Embracing Failure and Changing Directions
Being afraid is a natural part of the creative process. It's important to embrace fear and use it as fuel for growth. Being willing to change directions and admit when we are wrong allows for personal and professional growth. Failure is a necessary part of success.
Building a Personal Brand and Attracting Better Clients
Building a personal brand and telling a true story that resonates with potential clients is key to attracting better clients. It's important to focus on offering unique value and expertise, rather than competing solely on price. Clients who appreciate your unique skills and story will be willing to pay more for your services.
The Value of Generous Hustle
The speaker discusses the concept of a generous hustle, which involves showing up with generosity to do something for the other person without expecting anything in return. This approach builds trust and allows for genuine connections. The speaker criticizes manipulative tactics and emphasizes the importance of working on metrics that matter, with trust being the most valuable metric. By being generous, one can create meaningful relationships and make a positive impact.
Overcoming Self-Limiting Beliefs and Shame
The podcast explores the self-sabotage caused by self-limiting beliefs and shame. The speaker emphasizes that being self-employed means having the worst boss, which is ourselves. Overcoming self-limiting beliefs requires embracing the role we play, understanding that authenticity is not about being someone we are born to be, but about consistency. The speaker also distinguishes between shaming behavior and shaming people, rejecting the idea of shaming individuals and instead focusing on correcting behavior while maintaining human dignity. This segment encourages a mindset shift towards embracing vulnerability, pushing through fear, and reframing setbacks as opportunities for growth.
This podcast episode of Behind the Brand with Bryan Elliott featuring bestselling author Seth Godin is part 2 of 2 and was recorded in front of a live studio audience in February, 2018 in Laguna Beach, California. Seth talked and answered questions from the audience on various topics from business and personal life.
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