The Edward Show Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty
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Jul 25, 2025 Dive into the crucial differences between doorway pages and programmatic SEO, uncovering how the former can lead to hefty Google penalties. Real-world examples illustrate the consequences businesses face when they confuse the two. Discover essential checklists for identifying doorway pages and learn how to effectively create programmatic SEO content that enhances user experience. The host also shares insights from their journey of daily content creation, offering strategies to boost digital marketing success.
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HVAC Doorway Pages Failed
- A regional HVAC company built hundreds of doorway pages with minor location swaps.
- After a Google update, 80% lost rankings, and traffic dropped 63% until consolidation.
Avoid Spammy Doorway Pages
- Avoid pages designed only to rank for specific keywords or locations with little unique content.
- Such pages often redirect or lack main site navigation and trigger penalties.
Key Difference: Programmatic SEO vs Doorway Pages
- Programmatic SEO uses templated pages that change only variables but offer unique, helpful content.
- Doorway pages change variables superficially without satisfying search intent, causing penalties.