Navigating the Risks of Doorway Pages and Programmatic SEO

E750: Are your SEO pages putting your site at risk?

I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty.

You’ll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the right way - The most common mistakes that trigger penalties - and how to avoid them

If you’re serious about sustainable, bottom‑of‑funnel SEO that drives traffic, leads, and customers (without getting penalized), this episode is for you.

⭐️ Google’s Doorway Abuse - https://developers.google.com/search/docs/essentials/spam-policies#doorways

⭐️ Manning Search Marketing’s example and checklist - https://www.manningmarketing.com/articles/what-are-doorwaygateway-pages/

⭐️ Checklist two - https://developers.google.com/search/blog/2015/03/an-update-on-doorway-pages

⭐️ Marc Lou’s Programmatic SEO Guide - https://newsletter.marclou.com/p/how-to-grow-a-micro-startup-with-programmatic-seo

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Avoiding Google Penalties 00:43 Understanding Gateway Pages 01:55 Examples of Doorway Abuse 03:08 Checklist for Identifying Doorway Pages 05:22 Programmatic SEO 07:24 Differences Between Programmatic SEO and Doorway Pages 09:39 Best Practices 11:29 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#blackhatseo #seohacks #searchengineoptimization