#PTonICE Podcast Episode 1971 - Launching your practice: mistakes to avoid and strategies to employ
11 snips
Sep 17, 2025 Alan Fredendall, COO of ICE and creator of the Brick by Brick course, shares invaluable insights on launching a physical therapy practice. He discusses common startup mistakes like inadequate legal and financial setups, and emphasizes the importance of choosing the right payment models. Alan highlights tech adoption, recommending tools for automation and management to stay competitive. He also identifies the ideal audience for his course—from aspiring owners to students—ensuring there's something for everyone eager to enhance their practice.
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Set Up Your Legal Scaffold
- Form your legal entity (LLC/PLLC) before practicing to separate personal and business liability.
- You can file yourself cheaply instead of paying expensive services, saving the course cost immediately.
Optimize Tax Structure Early
- Learn and file an S‑corp election when appropriate to reduce self-employment tax liability.
- Do the tax setup early or you may earn less than when employed elsewhere.
Do Market Research Before Launch
- Do 3–6 months of market research before seeing patients to confirm payer mix, demographics, and pricing.
- Use local payer rates to decide cash vs insurance instead of following social media trends.
