Alan Fredendall

Alan Fredendall, COO of ICE and creator of the Brick by Brick course, shares invaluable insights on launching a physical therapy practice. He discusses common startup mistakes like inadequate legal and financial setups, and emphasizes the importance of choosing the right payment models. Alan highlights tech adoption, recommending tools for automation and management to stay competitive. He also identifies the ideal audience for his course—from aspiring owners to students—ensuring there's something for everyone eager to enhance their practice.