A Deep Dive Into Sponsorships and Newsletters For Creators With Justin Moore
Mar 29, 2024
auto_awesome
Sponsorship guru, Justin Moore, discusses monetizing YouTube content, pitching brand deals, overcoming imposter syndrome, launching successful newsletters, and building trust with audiences. Emphasizes consistency, long-term vision, and personal branding in the ever-evolving creator landscape.
Start with creating content for brand social channels to showcase capabilities, Transition to YouTube integrations as channel grows for added brand value.
Inject personal traits into videos to stand out; Audience-centric offers build trust and diverse revenue streams.
Deep dives
The Evolution of Sponsorship Strategies Based on YouTube Channel Growth
As a creator progresses on their YouTube journey, the approach to sponsorships changes. In the initial stages with lower views, focusing on creating content for brands' social channels and portfolios to showcase capabilities is recommended. As the channel grows and garners more views, the pitch can transition to YouTube channel integrations that bring more value to brands.
The Significance of Personal Voice in Future Content Creation
In the upcoming era of YouTube, uniqueness and individuality in content creation are anticipated to hold great value. Channels without distinct personality risk being overshadowed by highly commoditized content. Emphasizing injecting personal traits and expressions into videos is crucial for establishing an engaging connection with viewers and attracting brand partnerships.
The Pivot Towards Audience-Centric Offers for Content Creators
Creating audience-centric offers that go beyond self-promotion can be a game-changer. Such offers can include collaborations with other creators' products or services that address the specific needs and desires of the audience. Aligning offerings with audience preferences fosters trust, builds deeper connections, and potentially opens up diverse revenue streams.
The Importance of Building Trust through Multifaceted Content Platforms
Establishing trust in the creator-audience relationship involves utilizing various platforms effectively. Platforms like newsletters serve as crucial tools for nurturing trust and serving audiences with complementary content experiences. Integrating personality-driven content across platforms and consistently showing up for the audience are instrumental in fostering lasting connections.
In this week’s episode, we sit down with Justin Moore from Creator Wizard. Justin is a sponsorship guru, and we talk with him about the current YouTube landscape, how to monetize your content regardless of your size, how to grow a newsletter, and SO much more.
About Justin
Justin Moore is a Sponsorship Coach and the founder of @CreatorWizard, a school, and community that teaches you how to find and negotiate your dream brand deals so that you can stop wasting thousands on the table.
Along with his wife April, he has been a full-time creator for over 8 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that has helped other creators earn an additional $3M.
Entrepreneurs Minute is my weekly newsletter. It’s a behind-the-scenes look at what I’m thinking and experiencing each week and shares anything I find valuable for creators.