Think Fast Talk Smart: Communication Techniques 71. Strategy Success: How to Communicate Your Gameplan
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Nov 8, 2022 In this insightful discussion, Jesper Sørensen, a professor of organizational behavior at Stanford and expert in strategic change, emphasizes that winning strategies emerge from conversations rather than top-down commands. He argues for the value of listening to frontline workers to discover adaptable strategies. Sørensen also explores the power of storytelling to align teams with organizational goals, highlights the importance of clarity and audience awareness in communication, and advocates for a culture of open discussion and constructive disagreement in leadership.
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Strategy vs. Planning
- Strategy focuses on securing an organization's prosperity by explaining how to get resources.
- It differs from planning, which is about the order of operations and controllable actions, while strategy involves engaging with external actors like customers and suppliers.
Common Strategy Misconceptions
- Leaders should view strategy as everyone's job, not just a top-down directive.
- Treat strategy as adaptable and evolving, not a fixed plan, and engage with it continuously.
Strategy Arguments
- Strategy arguments explain how investments and activities will create and capture economic value.
- They help organizations understand what works, what doesn't, and provide a model for seeing the world.
