Howard Farran, Founder and CEO of Farran Media which publishes some of Dentistry's most highly respected publications, interviews Jay Geier to get the ins and outs of crafting a patient-centric office that drives results. Believe it or not, culture is king in the game of practice growth... listen now to discover what the most talented people want in their jobs, what patients look for when selecting a doctor and how you can win against the DSOs in your town.