Business of Software Podcast Ep 15: Product-Market Fit Engine (with Rahul Vohra)
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Apr 28, 2020 
CEO and Founder of Superhuman, Rahul Vohra, shares a five-step plan on product-market fit. He emphasizes the importance of understanding user needs, segmenting users, and using feedback for product development. Strategies for enhancing user satisfaction and monitoring feedback are also discussed.
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Product-Market Fit Importance
- Product-market fit is the primary driver of company success, while its absence is the top reason for failure.
- Understanding and achieving product-market fit is crucial for any business.
Superhuman's Early Days
- Rahul felt pressure to launch Superhuman but knew it lacked product-market fit.
- He sought a way to objectively measure and systematically improve it.
Rapportive Story
- Rahul Vohra founded Rapportive, a Gmail plugin that showed social media information.
- Rapportive's success and acquisition by LinkedIn gave him insights into the email space.