30min chapter

Business of Software Podcast cover image

Ep 15: Product-Market Fit Engine (with Rahul Vohra)

Business of Software Podcast

CHAPTER

Improving Product-Market Fit Through User Surveys

The chapter emphasizes the significance of analyzing user responses to determine product-market fit, highlighting the concept of segmenting users to target the high expectation customer. By creating a High Expectation Customer (HXC) persona and focusing on meeting the needs of delighted users while addressing concerns of somewhat disappointed users, companies can enhance their product-market fit through continuous user surveys.

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