Acquiring Minds Saying No to Home Services, Yes to B2B Media
Feb 22, 2024
Nathan Gregory shares his journey from music to media business acquisition, including managing pop stars and pivoting to trade publications. He discusses the challenges and triumphs of buying a media company, the value of print media, and the importance of audience-first approach. The podcast explores the entrepreneurial journey and industry events for B2B businesses, highlighting strategies, challenges, and growth opportunities.
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Early Music Industry Experience
- Nathan Gregory's entrepreneurial journey began in music, managing bands and chasing independence, freedom, and wealth.
- He transitioned to talent management, working with artists like Kiss and Guns N' Roses, learning about branding and licensing.
Brand Partnerships at CAA
- Nathan Gregory worked at Creative Artists Agency for 10 years, handling brand partnerships for musical artists like Dua Lipa and Green Day.
- This experience exposed him to brand marketing and further fueled his desire to pursue entrepreneurship.
E-commerce Venture
- Nathan Gregory started a beer koozie brand on Amazon FBA, scaling it to a seven-figure business before selling it to an aggregator.
- He learned valuable lessons about inventory management, cash flow, and the challenges of e-commerce.