
Saying No to Home Services, Yes to B2B Media
Acquiring Minds
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Journey from Koozie Business to Media Acquisitions
The chapter follows a couple's journey from considering a home services business acquisition to acquiring a successful media publisher in the pet industry. It touches on their investment capital journey, struggles, refinancing actions, and shift towards focusing on media businesses. The narrative highlights the significance of trade media, industry-specific news, acquisitions, and the value of established brands in the digital age.
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