Saying No to Home Services, Yes to B2B Media
Acquiring Minds
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The Value and Challenges of Industry Events for B2B Businesses
This chapter delves into the profitability, risks, and strategic nature of hosting industry events for B2B businesses. It explores the potential benefits of events, the significant revenue streams from ticket sales and sponsorships, and the importance of economic conditions and industry trends for success. The conversation also touches on challenges in finding B2B media businesses for acquisition, the enduring appeal of print media for certain advertisers, and the varying preferences among advertisers for print and digital media.
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