The podcast explores the urge to create online courses, navigating vulnerability in content creation, and the practical benefits of skill development. It delves into crafting impactful business model courses and building trust with the audience through personal sales approaches.
Maintaining a consistent habit of publishing content can feel like facing inevitable consequences, akin to the Princess Bride's Wesley constantly risking his life.
Creating courses in coaching is often driven by the desire for passive income and the misconception that transferring knowledge directly solves clients' problems, necessitating effective marketing strategies for success.
Deep dives
Fragility of Publishing Habits
The speaker reflects on the fragility of his publishing habit, drawing parallels to the Princess Bride where Wesley's life is constantly at risk. The fear of missing a publishing week feels like facing inevitable consequences. Despite being in vacation mode, the speaker feels compelled to maintain his habit due to this metaphorical weight.
The Urge to Create Courses in Coaching
Discussing the perpetual urge to create courses in coaching, the speaker delves into the allure of passive income and the dopamine rush associated with course creation. The tendency to create courses is often fueled by the desire to avoid the discomfort of client acquisition and the misconception that transferring knowledge directly solves clients' problems.
Challenge of Course Production vs. Marketing
The speaker highlights the accessibility of course creation, emphasizing the challenge lies not in production but in effective distribution and selling. With a high supply of courses but limited demand from customers, the competitive landscape shifts to the marketing aspect. The business of courses revolves more around effective marketing strategies than production quality.
Personal Insight into Course Creation
Sharing personal intentions about creating a course on online business models, the speaker focuses on the importance of entertainment value in course content. Acknowledging the limited financial expectations from courses, the speaker emphasizes the course's role in audience building rather than substantial profit generation. The nuanced approach involves considering the course's purpose in one's business strategy beyond monetary gains.
Twenty years now since I started doing money stuff online, and the urge to create a course still creeps up on me. Let's talk about it, and let's make sure to work in some Prince Bride references.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
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