A Podcast for Coaches
The Urge to Create a Course
May 31, 2024
The podcast explores the urge to create online courses, navigating vulnerability in content creation, and the practical benefits of skill development. It delves into crafting impactful business model courses and building trust with the audience through personal sales approaches.
36:50
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Quick takeaways
- Maintaining a consistent habit of publishing content can feel like facing inevitable consequences, akin to the Princess Bride's Wesley constantly risking his life.
- Creating courses in coaching is often driven by the desire for passive income and the misconception that transferring knowledge directly solves clients' problems, necessitating effective marketing strategies for success.
Deep dives
Fragility of Publishing Habits
The speaker reflects on the fragility of his publishing habit, drawing parallels to the Princess Bride where Wesley's life is constantly at risk. The fear of missing a publishing week feels like facing inevitable consequences. Despite being in vacation mode, the speaker feels compelled to maintain his habit due to this metaphorical weight.
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