Building Demand and Creating Trust for Online Courses

The chapter delves into strategies for generating demand for online courses through relationship-building with distributors, emphasizing personal sales approaches over traditional methods. It also explores the challenges and balancing act of content creation and distribution, stressing the importance of building trust and credibility with the audience. Insights are shared on the profitability of courses, setting clear goals, and the competitive landscape in course distribution, urging creators to act on their course creation urges while managing financial expectations.