Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> đŠ âOpen This Emailâ Works?! <== | BATHROOM Break #88 COLLAB: The Marketing Millennials + Do This, Not That
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Dec 29, 2025 In this engaging discussion, Daniel Murray, host of The Marketing Millennials and a marketing whiz, joins Jay Schwedelson to share no-nonsense marketing tactics. They dive into the power of direct calls to action, revealing how straightforward phrases like "Open this email" can boost engagement by 15%. Daniel also highlights the effectiveness of prompts such as "screenshot this" for increased shares. Plus, they explore the impact of strategic wording like "save this post" on LinkedIn analytics, making marketing simpler and more effective.
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Gym Embarrassment And A 425 Bench
- Jay admits he's self-conscious at the gym and times bench-presses to avoid embarrassment.
- Daniel reveals his all-time bench press max was about 425 pounds in college.
Tell People Exactly What To Do
- Tell people exactly what action you want them to take in your copy, subject lines, posts, and buttons.
- Tests show commands like "Open this email" or "Save this post" measurably increase opens and saves.
Commands Tap Subconscious Responses
- People subconsciously react when you tell them what to do, even if it feels annoying.
- That subconscious response can be leveraged across email, social, ads, and web to lift performance.