The Marketing Millennials SPECIAL SERIES: Marketing in January (Are you doing a Blue Monday campaign?) | Bathroom Break #37 đ˝
Jan 6, 2025
January is a goldmine for marketers, especially with concepts like Blue Monday and Dry January. The hosts reveal how leveraging these themes can keep your brand relevant and engaging. Small changes can significantly boost conversion rates, making even a dreary month a great opportunity. The conversation emphasizes the importance of personalized outreach and connection-building, transforming resolutions into actionable marketing strategies. It's all about turning seasonal trends into memorable campaigns!
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Low-Hanging Fruit
- Focus on low-hanging fruit like conversion metrics and landing page tweaks.
- These small improvements add up, especially during the busy start of the year.
January Email Performance Dip
- The first two weeks of January typically see poor email marketing performance.
- Marketers often misinterpret this as their marketing failing, but it's due to audience mentality.
Letter Format Emails
- Send letter-style emails in early January.
- They stand out in less-cluttered inboxes, improving visibility.