The Marketing Millennials

SPECIAL SERIES: Marketing in January (Are you doing a Blue Monday campaign?) | Bathroom Break #37 🚽

Jan 6, 2025

January is a goldmine for marketers, especially with concepts like Blue Monday and Dry January. The hosts reveal how leveraging these themes can keep your brand relevant and engaging. Small changes can significantly boost conversion rates, making even a dreary month a great opportunity. The conversation emphasizes the importance of personalized outreach and connection-building, transforming resolutions into actionable marketing strategies. It's all about turning seasonal trends into memorable campaigns!

10:20

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Quick takeaways

January serves as a pivotal moment for marketers to leverage emotional themes like Blue Monday and Dry January to create relevant campaigns.

Instead of rushing promotions at the start of the year, focusing on refining email strategies during this period can lead to better long-term results.

Deep dives

New Year, New Mindset

The beginning of the year often sparks motivation among individuals, creating a psychological shift as people seek to adopt new habits and aspirations. January is seen as an ideal time for implementing motivational ideas and inspirational content, as many people are open to change after the holiday season. However, it is noted that the best time to start new projects or habits may actually be before the New Year, allowing for a smoother transition. Despite the typical sentiments about 'New Year, New Me', embracing this mindset can lead to productive changes and initiatives in personal and business aspects.

Intro

2min

Navigating January Marketing Strategies

2min

Harnessing Low-Hanging Fruit and Blue Monday Campaigns

2min

Leveraging January: Marketing Trends and Networking Opportunities

2min

Reigniting Engagement: New Year Marketing Strategies

4min

Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage.

Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content.

Plus, Dry January doesn’t have to be sad—use it to your advantage, too.

This short ‘n sweet Bathroom Break is all about doing better this month. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com