Harnessing Low-Hanging Fruit and Blue Monday Campaigns

Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage. 

Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content. 

Plus, Dry January doesn’t have to be sad—use it to your advantage, too. 

This short ‘n sweet Bathroom Break is all about doing better this month. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com