Breaking B2B - B2B Marketing & Demand Generation Podcast #461 The Best LinkedIn Lead Generation Strategy for 2026
Oct 21, 2025
In this engaging chat, George Terry, a creative director at Winbox specializing in LinkedIn strategies for B2B and SaaS, shares his expertise. He highlights common pitfalls in LinkedIn ads and why personal branding often outperforms company pages. George outlines a solid organic content strategy and the importance of involving employees in content creation. He also discusses leveraging events and understanding user behavior for driving pipeline. Plus, he predicts authenticity will be key as AI content rises.
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Event Stall: 'LinkedIn Ads Didn't Work'
- At a London event people repeatedly told George their LinkedIn ads 'didn't work.'
- Digging in revealed default settings and inexperience were often the real causes.
Default Settings Can Kill Campaigns
- LinkedIn campaign defaults can silently ruin performance when left unchecked.
- George warns settings like LinkedIn Audience Network inflate CTRs and wreck targeting.
People Beat Logos On LinkedIn
- LinkedIn is a people-first network, not a brand-first channel.
- George says using employees as creators beats posting only from brand accounts.