George Terry

In this engaging chat, George Terry, a creative director at Winbox specializing in LinkedIn strategies for B2B and SaaS, shares his expertise. He highlights common pitfalls in LinkedIn ads and why personal branding often outperforms company pages. George outlines a solid organic content strategy and the importance of involving employees in content creation. He also discusses leveraging events and understanding user behavior for driving pipeline. Plus, he predicts authenticity will be key as AI content rises.