How to Build a Sustainable Music Career and Collect All Revenue Streams S3.9/E52: Merch Reconnaissance w/ Fourthwall COO Eli J. Valentin
Sep 25, 2023
Eli J. Valentin, COO of Fourthwall, discusses the unique offerings of Fourthwall in the merch industry. They explore topics such as on-demand merch, order management challenges, and the importance of diversifying music. Eli also shares their experiences living in different US cities and the value of learning from mistakes. Moreover, they highlight the benefits of building a direct relationship with fans and customizing specialty items through Fourthwall.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Merch Reconnaissance and Best Practices
02:16 • 7min
Eli's Background and Experiences in Different US Cities
09:21 • 2min
The Importance of Researching and Asking the Right Questions
10:51 • 12min
On-Demand Merch and the Challenges of Order Management
22:33 • 10min
The Importance of Learning and Mistakes
32:27 • 24min
Importance of Diversifying Music and Building a Direct Relationship with Fans
56:56 • 2min
Working with Fourthwall for Artists with Existing Stock
59:01 • 25min
Customizing Specialty Items and Ordering Samples
01:24:17 • 4min