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7min chapter
S3.9/E52: Merch Reconnaissance w/ Fourthwall COO Eli J. Valentin
How to Build a Sustainable Music Career and Collect All Revenue Streams
Merch Reconnaissance and Best Practices
Tips and advice on creating and selling merchandise as a musician, including considerations for cost of goods sold and alternative options like handwritten lyrics and stickers. They also discuss the importance of quality, limiting colors in designs, and using traditional merch companies.
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