Marketing Against The Grain How To Master Sales Prospecting With Ai In 2024
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May 9, 2024 Discover how AI could skyrocket email conversion rates by an astonishing 94%. The hosts explore the game-changing role of AI in personalizing sales prospecting, making outreach more efficient. They discuss innovative campaigns using voice AI and the rise of celebrity-driven marketing. Plus, learn strategies for leveraging data to optimize prospecting emails and calling techniques. The blend of technology and personal touch is reshaping how businesses connect with potential customers.
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AI Task Framework
- Use AI for tasks where it's worse than humans, but applying human resources isn't worthwhile.
- Prioritize AI for tasks not worth human time.
AI Prospecting Strengths
- AI excels at data categorization and is on par with humans in writing skills, making prospecting a suitable application.
- AI replicates existing prospecting techniques, but true personalized novel prospecting is still developing.
AI vs. Human Prospecting
- Humans excel at triggered prospecting based on events like funding rounds or job changes.
- AI excels at cold prospecting by customizing messages for prospects with limited known information.
