The Dave Gerhardt Show (from Exit Five) How To Drive Revenue Through Content with Lashay Lewis (Founder, Authority Plug)
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Jan 29, 2026 Lashay Lewis, founder of Authority Plug and B2B SaaS content strategist, focuses on product-led, bottom-of-funnel content that drives SQLs and revenue. She discusses feature mapping, interviewing sales and customer success to capture life before and after the product, building scalable research dashboards, repurposing converting pieces, and using social to test topics before long-form investment.
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Prioritize Bottom-Of-Funnel Content
- Focus on bottom-of-funnel content because it drives SQLs and clear revenue attribution.
- Show executives pipeline impact quickly to secure buy-in and prove content ROI.
Intent Beats Search Volume
- High search volume doesn't equal high intent; prioritize intent over raw traffic.
- Bottom-of-funnel topics convert better because searchers are solution-aware and closer to purchase.
Drift Reframed Live Chat For Sales
- At Drift they reframed live chat objections into product-led content explaining why it works for sales.
- Addressing sales' objections directly converted awareness into demos and trust.