Marketing Measurement at Indeed

Indeed employs a multi-faceted approach to marketing measurement, which is essential for facilitating career success for both job seekers and businesses. The organization primarily focuses on driving engagement by encouraging users to create profiles that allow machine learning algorithms to match them with suitable job opportunities. Additionally, the marketing strategy emphasizes upskilling individuals through educational resources to enhance their employability. Success metrics are aligned with broader company objectives, centering on hires and revenue, ensuring that marketing efforts effectively contribute to both sides of the job market.