How Indeed Measures Marketing To Fuel Career Success
MarTech Podcast ™ // Marketing + Technology = Business Growth
Transforming Marketing: From Acquisition to Growth
This chapter explores the transition of marketing teams from a focus on acquisition to a broader growth-oriented role, fostering collaboration across departments. It emphasizes the importance of establishing metrics for customer lifetime value and ROI, alongside a global scorecard approach to ensure consistent KPI reporting for both B2C and B2B segments.
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