How This Musician Makes $500K/year Working 2 Hours A Week | 072

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Apr 10, 2025

Lars Tiger, a Norwegian music producer, generates $500,000 annually while working just two hours a week. He reveals his secret: releasing thousands of piano tracks without marketing, focusing on volume over perfection. Lars discusses redefining creative output by valuing 80% quality and shares insights from his pottery class experiment. He emphasizes the importance of financial stability through creativity and challenges traditional marketing views. With a unique approach, he illustrates how artists can embrace this model for greater freedom and success.

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ANECDOTE

Lars's Background

Lars Tiger, a Norwegian music producer, built his first studio in his great-grandmother's house.
He worked in various music industry roles for 30 years before burning out.

ADVICE

Experiment with Volume

Release music without promotion to understand market and algorithm responses.
Create a large volume of music to gather data and find what resonates.

INSIGHT

80% Quality is Enough

Aiming for 80% quality allows for greater content creation volume.
This volume generates valuable market data and faster skill improvement.

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Today I’m joined by Lars Tiger, a Norwegian music producer who makes $500,000 a year—almost entirely profit—working just two hours a week from his home in the south of France.

We dive deep into the experiment that made it possible: releasing thousands of piano tracks with no marketing, using pure volume to generate income and data. Lars shares how he redefined quality, stopped chasing perfectionism, and built a flywheel that creators in any industry can apply.

You’ll learn how volume creates financial stability, how to think like a fisherman (not a perfectionist), and why quantity—not quality—is the fastest path to mastery.

Timestamps:
00:00 Introduction
01:26 Lars’ $500K/yr, 2-hour workweek model
04:12 Creating 1,000 tracks with zero marketing
08:10 Why 80% quality is enough (and often better)
14:05 The Pottery Class Experiment
17:52 From hits to stability: the math behind his model
20:21 Why Spotify only brings in 15–20% of revenue
22:30 What actually drives plays (hint: not TikTok)
25:42 Helping traditional artists embrace volume
30:38 Can this model scale to $1M+?
34:50 YouTube, repurposing, and platform expansion
39:00 Balancing freedom vs scale
46:04 Faceless creators, pen names, and creative freedom
52:02 What are you optimizing for?

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Follow Lars:
Website: https://www.larstiger.com
Instagram: https://www.instagram.com/larstiger/
LinkedIn: https://www.linkedin.com/in/larstiger

Featured in this episode:
Lars’ Free Music Catalog Course: https://www.larstiger.com
ConvertKit: https://convertkit.com
Flywheels Course: https://nathanbarry.com/flywheels
The Personal MBA: https://personalmba.com