Today I’m joined by Lars Tiger, a Norwegian music producer who makes $500,000 a year—almost entirely profit—working just two hours a week from his home in the south of France.
We dive deep into the experiment that made it possible: releasing thousands of piano tracks with no marketing, using pure volume to generate income and data. Lars shares how he redefined quality, stopped chasing perfectionism, and built a flywheel that creators in any industry can apply.
You’ll learn how volume creates financial stability, how to think like a fisherman (not a perfectionist), and why quantity—not quality—is the fastest path to mastery.
Timestamps:
00:00 Introduction
01:26 Lars’ $500K/yr, 2-hour workweek model
04:12 Creating 1,000 tracks with zero marketing
08:10 Why 80% quality is enough (and often better)
14:05 The Pottery Class Experiment
17:52 From hits to stability: the math behind his model
20:21 Why Spotify only brings in 15–20% of revenue
22:30 What actually drives plays (hint: not TikTok)
25:42 Helping traditional artists embrace volume
30:38 Can this model scale to $1M+?
34:50 YouTube, repurposing, and platform expansion
39:00 Balancing freedom vs scale
46:04 Faceless creators, pen names, and creative freedom
52:02 What are you optimizing for?
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Follow Lars:
Website: https://www.larstiger.com
Instagram: https://www.instagram.com/larstiger/
LinkedIn: https://www.linkedin.com/in/larstiger
Featured in this episode:
Lars’ Free Music Catalog Course: https://www.larstiger.com
ConvertKit: https://convertkit.com
Flywheels Course: https://nathanbarry.com/flywheels
The Personal MBA: https://personalmba.com
#musicproducer #entrepreneur #songwriter
