Freakonomics Radio

374. How Spotify Saved the Music Industry (But Not Necessarily Musicians)

4 snips
Apr 11, 2019
Daniel Ek, the 23-year-old founder and CEO of Spotify, discusses how he transformed the music landscape by offering a legal streaming option that turned the industry around. He shares his early experiences with pirated music and the initial pushback from artists. The conversation highlights Spotify's journey in reshaping music consumption, addressing challenges like artist compensation, and its ongoing evolution amidst digital innovations. Ek also reflects on personal growth and the responsibility that comes with success, offering insights into Spotify’s future.
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ANECDOTE

Ek's Childhood

  • Daniel Ek grew up in a working-class family in Stockholm with a musical background.
  • Early exposure to computers and broadband internet in Sweden shaped his interest in technology.
ANECDOTE

Napster and Music Education

  • As a teenager, Ek's access to Napster broadened his musical taste and provided free access to a vast music library.
  • He viewed piracy as the only affordable option for exploring diverse musical genres.
INSIGHT

Music Industry's Exclusionary Model

  • Ek believed the music industry excluded most potential customers with its pricing model.
  • Napster offered a superior product experience compared to traditional record stores.
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