#2168

Mentioned in 12 episodes

The Long Tail

Why the Future of Business Is Selling Less of More

Book • 2006

In 'The Long Tail,' Chris Anderson argues that the internet has enabled businesses to profit from selling a large number of unique items, each in small quantities, rather than focusing solely on bestsellers.

The book highlights how companies like Amazon, Google, and Netflix capitalize on this strategy by offering a vast array of products that cater to niche markets.

Anderson discusses the three forces driving the long tail: democratization of tools of production, democratization of distribution, and connection between supply and demand.

He also explores the impact of this phenomenon on various industries, including music, movies, and books, and how it has led to the rise of new tastemakers and consumer-driven markets.

Mentioned by

Michael Simmons

Brian McCullough

Stephen J. Dubner

Mentioned in 12 episodes

Mentioned by

Bret Taylor

in the context of discussing the evolution of customer experience from websites to apps to conversational AI.

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Mentioned by

Michael Simmons

in relation to the long tail theory and its limitations.

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Recommended by

Seth Godin

for understanding how ideas spread and the issues around scarcity and abundance.

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Mentioned by

Ben Gilbert

when discussing the two different strategies of enabling the long tail and focusing on high-quality content.

Mentioned by

John Lynch

when discussing how digital commerce allows serving previously underserved groups.

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Mentioned by

Chris Anderson

as books that were super important to a whole generation of founders.

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Mentioned by Asaf Shapira in relation to the Brontosaurus distribution metaphor.

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Mentioned by

Brian McCullough

in the context of Wired's continued success during the dot-com bust.

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Recommended by

Chad Gallagher

as a transformative book that revolutionized his thought process.

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Mentioned by

Seth Godin

as a book he wished he had written, discussing the concept of the long tail.

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Mentioned by

Stephen J. Dubner

as

Daniel Ek

's favorite book in a 2010 interview.

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Mentioned by

Sonal Chokshi

when discussing the long tail of content and the concept of infinite shelf space.

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Mentioned by

Sonal Chokshi

in relation to

Kevin Kelly

's '1000 True Fans' concept and the discovery of niche communities online.

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Mentioned by

Andrew Keen

as a book offering a contrasting perspective to his own.

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Mentioned by

Chris Anderson

as one of his published works.

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Mentioned by

Asaf Shapira

to illustrate the concept of the long tail in business.

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