#2251

Mentioned in 12 episodes

The Long Tail

Why the Future of Business Is Selling Less of More

Book • 2006

In 'The Long Tail,' Chris Anderson argues that the internet has enabled businesses to profit from selling a large number of unique items, each in small quantities, rather than focusing solely on bestsellers.

The book highlights how companies like Amazon, Google, and Netflix capitalize on this strategy by offering a vast array of products that cater to niche markets.

Anderson discusses the three forces driving the long tail: democratization of tools of production, democratization of distribution, and connection between supply and demand.

He also explores the impact of this phenomenon on various industries, including music, movies, and books, and how it has led to the rise of new tastemakers and consumer-driven markets.

Mentioned by

Michael Simmons

Brian McCullough

Stephen J. Dubner

Severin Matusek

Mentioned in 12 episodes

Mentioned by

Bret Taylor

in the context of discussing the evolution of customer experience from websites to apps to conversational AI.

Transforming Customer Service through Company Agents, with Sierra’s Bret Taylor

Mentioned by

Michael Simmons

in relation to the long tail theory and its limitations.

Learning and Goal-Setting (with Michael Simmons)

Recommended by

Seth Godin

for understanding how ideas spread and the issues around scarcity and abundance.

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Mentioned by

Ben Gilbert

when discussing the two different strategies of enabling the long tail and focusing on high-quality content.

Mentioned by

John Lynch

when discussing how digital commerce allows serving previously underserved groups.

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

Mentioned by

Chris Anderson

as books that were super important to a whole generation of founders.

Drones, Defense Tech, and The Consumer Hardware Trap with Chris Anderson

Mentioned by

Brian McCullough

in the context of Wired's continued success during the dot-com bust.

32. (Ch 5.2) Wired, CNET, Slate, Salon and Suck

Mentioned by Asaf Shapira in relation to the Brontosaurus distribution metaphor.

Organizational Network Analysis

Recommended by

Chad Gallagher

as a transformative book that revolutionized his thought process.

Why Branding, Bedrooms, and Buying Off-Market Are Chad Gallagher’s Secret Weapons

Mentioned by

Seth Godin

as a book he wished he had written, discussing the concept of the long tail.

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Mentioned by

Stephen J. Dubner

as

Daniel Ek

's favorite book in a 2010 interview.

374. How Spotify Saved the Music Industry (But Not Necessarily Musicians)

Mentioned by

Sonal Chokshi

when discussing the long tail of content and the concept of infinite shelf space.

a16z Podcast: A Podcast About Podcasting

Mentioned by

Asaf Shapira

to illustrate the concept of the long tail in business.

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Mentioned by

Chris Anderson

as one of his published works.

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Mentioned by

Andrew Keen

as a book offering a contrasting perspective to his own.

Episode 2253: Andrew Keen revisits Cult of the Amateur

Mentioned by

Sonal Chokshi

in relation to

Kevin Kelly

's '1000 True Fans' concept and the discovery of niche communities online.

The Truth about 1000 True Fans + Pricing Our Attention

Mentioned by

Severin Matusek

as an inspiration for aggregation theory.

NETWORKED REALISM: Whoever Controls the Infrastructure, Controls Reality

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