#6682
Mentioned in 12 episodes
The Long Tail
Why the Future of Business Is Selling Less of More
Book • 2006
In 'The Long Tail,' Chris Anderson argues that the internet has enabled businesses to profit from selling a large number of unique items, each in small quantities, rather than focusing solely on bestsellers.
The book highlights how companies like Amazon, Google, and Netflix capitalize on this strategy by offering a vast array of products that cater to niche markets.
Anderson discusses the three forces driving the long tail: democratization of tools of production, democratization of distribution, and connection between supply and demand.
He also explores the impact of this phenomenon on various industries, including music, movies, and books, and how it has led to the rise of new tastemakers and consumer-driven markets.
The book highlights how companies like Amazon, Google, and Netflix capitalize on this strategy by offering a vast array of products that cater to niche markets.
Anderson discusses the three forces driving the long tail: democratization of tools of production, democratization of distribution, and connection between supply and demand.
He also explores the impact of this phenomenon on various industries, including music, movies, and books, and how it has led to the rise of new tastemakers and consumer-driven markets.
Mentioned by
Mentioned in 12 episodes
Mentioned by 
Bret Taylor in the context of discussing the evolution of customer experience from websites to apps to conversational AI.
Bret Taylor in the context of discussing the evolution of customer experience from websites to apps to conversational AI.
88 snips
Transforming Customer Service through Company Agents, with Sierra’s Bret Taylor
Recommended by 
Seth Godin for understanding how ideas spread and the issues around scarcity and abundance.
Seth Godin for understanding how ideas spread and the issues around scarcity and abundance.
25 snips
#402: Books I've Loved — Seth Godin and Esther Perel
Mentioned by 
Ben Gilbert when discussing the two different strategies of enabling the long tail and focusing on high-quality content.
Ben Gilbert when discussing the two different strategies of enabling the long tail and focusing on high-quality content.
23 snips
Disney, Plus
Mentioned by 
John Lynch when discussing how digital commerce allows serving previously underserved groups.
John Lynch when discussing how digital commerce allows serving previously underserved groups.
17 snips
Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)
Mentioned by Asaf Shapira in relation to the Brontosaurus distribution metaphor.
Organizational Network Analysis
Mentioned by Seth Godin as a book he wished he had written, discussing the concept of the long tail.
Seth Godin as a book he wished he had written, discussing the concept of the long tail.
#1: Seth Godin – Art, freelancing, building a personal brand, and the problem with being authentic
Mentioned by 
Sonal Chokshi when discussing the long tail of content and the concept of infinite shelf space.
Sonal Chokshi when discussing the long tail of content and the concept of infinite shelf space.
a16z Podcast: A Podcast About Podcasting
Mentioned by 
Sonal Chokshi in relation to 
Kevin Kelly 's '1000 True Fans' concept and the discovery of niche communities online.
Sonal Chokshi in relation to Kevin Kelly 's '1000 True Fans' concept and the discovery of niche communities online.
The Truth about 1000 True Fans + Pricing Our Attention
