John Lynch
University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder. Past executive director of the Marketing Science Institute.
Best podcasts with John Lynch
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17 snips
Feb 4, 2025 • 39min
Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)
John Lynch, a Distinguished Professor at the University of Colorado, and JP Dube, a Professor at the University of Chicago, explore the nuanced impacts of privacy regulations on consumer marketing. They discuss critical compromises in data restrictions, misconceptions about personalized advertising, and the striking difference between consumers' stated versus revealed privacy preferences. The duo also highlights the potential benefits of personalized ads and emphasizes the lessons the GDPR offers for U.S. policymakers, showcasing the intricate balance between privacy and market innovation.
Feb 29, 2024 • 38min
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
This podcast features Blake McShane, Eric Bradlow, John Lynch, Robert Meyer, and Fred Feinberg—renowned scholars advocating for a shift from null hypothesis significance testing in research. They discuss the pitfalls of overrelying on p-values and emphasize the importance of nuanced statistical approaches. Topics include improving measurement quality, the importance of advanced statistical techniques, and how industry perceptions can shift with better data transparency. The conversation urges a reevaluation of practices to enhance research validity and impact.
