John Lynch, a Distinguished Professor at the University of Colorado, and JP Dube, a Professor at the University of Chicago, explore the nuanced impacts of privacy regulations on consumer marketing. They discuss critical compromises in data restrictions, misconceptions about personalized advertising, and the striking difference between consumers' stated versus revealed privacy preferences. The duo also highlights the potential benefits of personalized ads and emphasizes the lessons the GDPR offers for U.S. policymakers, showcasing the intricate balance between privacy and market innovation.

This podcast features Blake McShane, Eric Bradlow, John Lynch, Robert Meyer, and Fred Feinberg—renowned scholars advocating for a shift from null hypothesis significance testing in research. They discuss the pitfalls of overrelying on p-values and emphasize the importance of nuanced statistical approaches. Topics include improving measurement quality, the importance of advanced statistical techniques, and how industry perceptions can shift with better data transparency. The conversation urges a reevaluation of practices to enhance research validity and impact.