The Bootstrapped Founder

250: Amanda Goetz — The Antidote to Hustle Culture

Sep 13, 2023

Amanda Goetz, marketer-turned-full-time-creator, shares her wisdom on navigating the creator economy and the book publishing industry. Topics include embracing self-promotion, dealing with imposter syndrome, finding validation in creative endeavors, setting boundaries on social media, and the negative impact of hustle culture.

55:45

Creator website

Episode guests

Amanda Goetz

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Episode notes

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Quick takeaways

The hustle culture has eroded a balanced approach to building a legacy, and it's essential to prioritize rest to counteract its effects.

Transitioning to a full-time creator requires aligning with personal values and embracing the challenges and risks involved in monetizing an audience.

Combining a unique perspective with marketing and branding expertise can create content that serves as an antidote to hustle culture and forms meaningful connections with an audience.

Deep dives

The importance of rest and balanced approach to building a legacy

Amanda Gutt discusses the significance of rest and how the hustle culture has eroded a more nuanced and balanced approach to building a legacy. She emphasizes the need to prioritize rest and highlights the different forms of rest, including physical, mental, emotional, social, and creative rest.

Introduction

3min

Building a Creator Brand in Public: Balancing Passion and Expertise

11min

Monetizing Creative Work: Strategies and Proposals

10min

The Importance of Validation, Attention, and Rest

14min

The Negative Impact of Hustle Culture and the Challenges of Giving Advice

5min

Setting Boundaries and Building an Audience

9min

Reflections on Consequences and Lessons Learned

2min

The Importance of Being a Well-Rounded Entrepreneur and a Sponsor Ad for Acquired.com

3min

I finally got to talk to Amanda Goetz, a marketer-turned-full-time-creator, who's generously poured out her wisdom on navigating the creator economy. Amanda's journey from corporate life to the creator economy is filled with valuable lessons about embracing awkward self-promotion, overcoming 'Cringe Valley', and the journey of (maybe?) writing a book. This conversation is a must-listen for anyone looking to carve out a calm niche in a world full of "hustle culture," or just for those curious about the behind-the-scenes of a first-time author getting into book publishing.

I didn't set out to chat about writing books, but it was too exciting an opportunity: Amanda announced that she's writing a book! Amanda has walked the tightrope of maintaining authenticity while engaging with the book publishing industry's commercial demands, and she shares this experience with us. We get into the nitty-gritty of dealing with Imposter Syndrome, understanding the angle publishers are looking for, and using hype effectively. It's a deep-dive into the business side of books, the choices of self-publishing or seeking an agent, and the journey towards finding validation in our creative endeavors.

But it's not all hustle and bustle; we also touch on the vital importance of rest and self-care in our lives. Amanda talks about how crucial it is for creators to set boundaries on social media, carefully choosing what aspects of their lives to share. We learn about the balance between sharing personal and private moments, with invaluable insights from Amanda's own experience, including the trauma of a social media hack and the importance of diversifying platforms. So, tune in for a candid, comprehensive, and genuinely helpful discussion on thriving in the creator economy.

Amanda on Twitter: http://twitter.com/AmandaMGoetz
Amanda's Newsletter:https://www.amandagoetz.com/
Amanda's Instagram: http://instagram.com/goetzam

00:00:01 Finding Balance in the Creator Economy
00:11:45 Exploring Niche Markets and Writing Books
00:17:40 Imposter Syndrome in the Publishing Business
00:25:28 The Importance of Rest and Self
00:41:02 Boundaries and Authenticity on Social Media
00:49:07 Creator's Social Media Hack Lessons

The blog post: https://thebootstrappedfounder.com/amanda-goetz-the-antidote-to-hustle-culture/

The podcast episode: https://share.transistor.fm/s/2af3083c

The video: https://youtu.be/DKFBGozqz_c

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com