The Short Term Show How Isaac French Built a Viral Cabin Camp—and Sold It for Millions
10 snips
May 7, 2025 
Isaac French, a hospitality developer and Instagram sensation, shares his inspiring journey from bookkeeper to the creator of Live Oak Lake, a viral Nordic-inspired micro resort in Texas. He reveals how he achieved 95% occupancy in its first year and sold it for $1 million per key. Isaac discusses overcoming hurdles like construction challenges and an Airbnb suspension, along with strategies for direct bookings and harnessing social media. He emphasizes the importance of storytelling in crafting unforgettable guest experiences and navigating the complexities of cabin camp development.
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Isaac's Start-Up Journey
- Isaac French started with just $19,000 and a vision to create a Nordic-inspired cabin village in Texas.
- Despite early setbacks, including a suspension on Airbnb, he built Live Oak Lake into a $1 million per key property.
Injury Amid Construction
- Isaac broke his pelvis during construction but remained committed, working on crutches through recovery.
- Despite injuries and long hours, he persevered to complete the project.
Leverage Giveaways for Growth
- Use targeted giveaways with local influencers to grow direct bookings and social media followers.
- A small $950 investment led to $40,000 in bookings and thousands of followers in one week.
