How I Tested That
Janna Bastow | How I Tested Pricing Packages
Jul 24, 2024
Janna Bastow, founder of ProdPad, dives into the complexities of testing pricing strategies and the B2B purchasing landscape. She shares her journey of evolving pricing models and the crucial role of customer feedback in shaping them. Janna highlights the importance of understanding different decision-makers in the procurement process and emphasizes the integration of AI to enhance efficiency in product management. Tune in for insights on balancing customer needs with business goals while leveraging technology for smarter product strategies.
35:30
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Quick takeaways
- Understanding the intricacies of B2B purchasing is crucial for product managers to navigate decision-making and procurement processes effectively.
- Testing various pricing strategies, grounded in customer feedback, is essential for aligning product value with market expectations and maximizing revenue opportunities.
Deep dives
The Importance of Continuous Onboarding
The concept of continuous onboarding is essential for product management, particularly in the software domain. Entrepreneurs and product leaders should prioritize onboarding as an ongoing process, as it directly impacts user engagement and retention. By continually testing onboarding flows, teams can identify user pain points and streamline their experiences, ultimately enhancing satisfaction. The philosophy of 'always be onboarding' has proven valuable, ensuring that users remain informed about features and functionalities as they evolve.
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