Janna Bastow | How I Tested Pricing Packages
How I Tested That
Navigating B2B Pricing Strategies
This chapter explores the intricacies of selling in the B2B environment, focusing on the decision-making processes and stakeholder dynamics that impact purchasing decisions. It emphasizes the evolution of pricing strategies for a product management software, highlighting the significance of understanding customer behaviors and the need for modular pricing. The discussion includes reflections on client feedback, package customization, and the role of analytics in shaping effective pricing models that enhance client engagement and revenue.
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