Navigating B2B Pricing Strategies

In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the different roles and decision-makers in B2B purchasing, as well as the challenges of navigating the procurement process. 

Janna also talks about the evolution of pricing at ProdPad and the lessons learned from testing different packages and pricing structures. She highlights the value of customer feedback and the use of AI in product management. 

Overall, Janna emphasizes the need for product managers to focus on the core aspects of their role and leverage technology to automate repetitive tasks.