The Dept. w/ Omar El-Takrori How To Make Your First $100K Online (Tiny Challenge) ft. Richmond Dinh | The Dept. #72
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May 7, 2025 
Richmond Dinh, an expert in helping coaches and creators sell online, shares his innovative 'Tiny Challenge' framework, which emphasizes intimate one-on-one coaching. He explains how this model can generate significant income without requiring a large audience. The conversation covers the power of personal integrity in sales, the psychology behind pricing, and the importance of connecting with clients. Richmond's own experiences highlight how tailored approaches can lead to impressive financial success—including closing a $1M client—showing that smaller steps can create bigger wins.
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Tiny Challenge Basics
- Run a tiny challenge as a series of five daily one-on-one calls with your client.
- Use it to learn about their goals and tailor your offer specifically for them for a high close rate.
High-Level Clients Value Intimacy
- High-level clients crave intimate experiences over large group challenges.
- Tiny challenge's one-on-one format perfectly meets this demand for intimacy.
Marketing and Selling Tiny Challenges
- Market your tiny challenge primarily through organic traffic and calls to action on your list.
- Start by offering it free or with a refundable deposit to reduce friction and encourage sign-ups.
