How I Built This with Guy Raz
Advice Line with Steve Case of AOL
Dec 19, 2024
Steve Case, the AOL co-founder, shares valuable insights on building tech companies while answering questions from early-stage founders. He emphasizes the importance of engaging diverse audiences, especially in app development. Jason Levi from Kidenza dives into innovative strategies for marketing early childhood music education products, focusing on appealing to grandparents. Their discussions explore challenges in customer acquisition and the evolution of business models in today’s fast-paced tech landscape.
45:21
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Quick takeaways
- Steve Case emphasizes the importance of perseverance for entrepreneurs in a crowded tech market, highlighting the need to stand out effectively.
- Case's Rise of the Rest initiative aims to support startup growth in smaller cities, promoting inclusivity and diversity in entrepreneurship.
Deep dives
The Evolution of the Internet
The history of internet access is highlighted through the journey of America Online (AOL), co-founded by Steve Case. Initially, only a small percentage of the population was online, and it took years to establish the concept of the internet in the public consciousness. Case emphasizes the importance of perseverance, stating that despite the vast improvements in technology and connectivity today, entrepreneurs still face the challenge of capturing attention in a saturated market. The reflection on the evolution serves as a reminder of the patience required to succeed in the tech arena.
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