Science Friday How Campaigns Use Psychology To Get Out The Vote
Oct 10, 2024
Dr. Jon Krosnick, a Stanford University professor specializing in political psychology, dives deep into the psychology behind voter behavior just before a presidential election. He discusses the impact of emotional appeals and personal interactions in campaign strategies. Krosnick explains how voter opinions can shift dramatically as election day approaches, particularly regarding key figures like Donald Trump and Kamala Harris. He also reveals how ballot order can sway decisions, and critiques the reliability of polling in capturing the electorate's mood.
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Voter Malleability
- While many voters hold firm opinions, others remain ambivalent, particularly about newer political figures.
- This ambivalence makes them susceptible to influence even late in the election cycle.
Turnout Psychology
- Voter turnout and candidate choice are intertwined decisions, influenced by attitudes towards candidates.
- Some voters are consistently engaged or disengaged, while others fluctuate based on their feelings about the candidates.
Self-Fulfilling Prophecy
- A study by Tony Greenwald revealed that simply asking people if they intend to vote increased turnout.
- This "self-fulfilling prophecy" effect highlights how stating an intention can influence behavior.