Jon Krosnick

Professor of political science, communication, and psychology at Stanford University, and director of the Political Psychology Research Group. Expert in political decision-making and voter behavior.

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Oct 10, 2024 • 18min

How Campaigns Use Psychology To Get Out The Vote

Dr. Jon Krosnick, a Stanford University professor specializing in political psychology, dives deep into the psychology behind voter behavior just before a presidential election. He discusses the impact of emotional appeals and personal interactions in campaign strategies. Krosnick explains how voter opinions can shift dramatically as election day approaches, particularly regarding key figures like Donald Trump and Kamala Harris. He also reveals how ballot order can sway decisions, and critiques the reliability of polling in capturing the electorate's mood.

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